EGP PRBoost Alpha Launch
Overall Status
AT RISK
GATE-001 NO-GO, soft bypass active
P0 Blockers
5
2 in progress, 3 not started
Days to Alpha
1
April 6, 2026
Chain Completion
38%
4 chains tracked
Email Queue
100
Day 1 target volume
1
Critical Path Diagram
Complete
In Progress
Blocked
Overdue
Not Started
Chain 1: Website Gate
P0-001
Weak CTA
P0-003
Hierarchy Diagram
P0-005
No Urgency
P0-006
Brand Quality
GATE-002
Website Go/No-Go
Chain 2: Email Infrastructure
EMAIL-001
Sender Identity Setup
EMAIL-002
Postmaster Registration
EMAIL-003
Email Warm Verification
EMAIL-004
Day 1 Send (100 emails)
Chain 3: Prospect Pipeline
PIPE-001
POTM/BOL Daily Scan
PIPE-002
Email Verification
PIPE-003
MDM Gold Load
PIPE-004
CRM Sync
PIPE-005
Email Queue
PIPE-006
Send
Chain 4: Alpha Launch Milestones
GATE-001
NO-GO (Mar 14)
ALPHA-001
Soft Alpha Bypass
ALPHA-002
Day 1 Send (Apr 6)
ALPHA-003
Week 1 Review
GATE-002
Website Re-Review
2
Milestone Timeline
GATE-001 NO-GO
March 14
Soft Alpha Target
March 30 (missed)
TODAY
April 5
Alpha Launch
April 6 (TOMORROW)
EMAIL-004 Deadline
April 9 (Willemena)
GATE-002 Review
TBD
3
Blocker Registry
| ID | Blocker | Status | Owner | Dependency | Target Date | Impact |
|---|---|---|---|---|---|---|
| P0-001 | Weak CTA on landing page | Blocked | Web Studio | None | April 5 | Blocks P0-003, GATE-002 |
| P0-003 | Service hierarchy diagram missing | Blocked | Design | P0-001 | April 6 | Blocks P0-005, GATE-002 |
| P0-005 | No urgency messaging | Not Started | Content | P0-003 | April 7 | Blocks P0-006, GATE-002 |
| P0-006 | Brand quality below threshold | Not Started | Brand | P0-005 | April 8 | Final gate to GATE-002 |
| GATE-001 | Website Go/No-Go (NO-GO issued) | Overdue | CDAIO | All P0 items | March 14 (missed) | Triggered soft alpha bypass |
| EMAIL-003 | Email warm-up verification pending | In Progress | Infrastructure | EMAIL-002 | April 5 | Blocks Day 1 send |
| PIPE-003 | MDM Gold Load not started | Not Started | Data Ops | PIPE-002 | April 5 | Blocks CRM sync and send |
4
Initiative Progress
EGP PRBoost Alpha Launch
35%
Infrastructure
72%
Automations
45%
Customer Acquisition
28%
Customer Retention
15%
5
Daily Checklist - April 5, 2026
✓
Sender identity configuration verified
EMAIL-001 and EMAIL-002 complete. Postmaster records confirmed.
DONE
•
Complete email warm-up verification
EMAIL-003. Must confirm warm-up status before Day 1 send tomorrow.
P0 CRITICAL
•
Run POTM/BOL daily scan
PIPE-001. Identify and verify new prospects for April 6 queue.
P0 CRITICAL
•
Email verification via verification platform
PIPE-002. All discovered emails must pass deliverability check before queue load.
P0
!
MDM Gold Load
PIPE-003. Blocked by PIPE-002. Must complete before CRM sync tonight.
P0 BLOCKED
!
Resolve P0-001 Weak CTA
Website gate chain blocker. Impacts GATE-002 downstream.
P0 BLOCKED
Pre-flight check: 100 email queue loaded and validated
Final readiness gate before April 6 Day 1 send. Requires PIPE-003 through PIPE-005 complete.
TONIGHT
Confirm soft alpha bypass authorization
ALPHA-001. CDAIO approval for proceeding despite GATE-001 NO-GO.
EOD